When you have large population of the data, then it can also be the only option you have. That makes it much easier for someone to become a willing participant in the work. This undermines your ability to make generalisations from your sample to the population you are studying. As such, a convenience sample is often chosen when other randomized sampling techniques are simply not possible to achieve. Theory of sampling focuses on improving the efficiency of sampling. It doesn’t take much effort to start a convenience sampling effort. As shown in the figure above, sampling is done by choosing a small segment of the population. You don’t need to research any demographic groups or find pain points that require a value proposition to solve. That’s why this method is useful for specific information points more than general characteristics. Selection of proper size of samples is a difficult job. Although media outlets don’t typically report the results of convenience sampling as a demographic reflection, some organizations will report this information internally or through marketing as proof of concept materials. For example, let’s say that a researcher is interested in studying drinking behaviors among college students. This process is known as opportunity or convenience sampling and, as with all sampling methods, there are advantages and disadvantages. You do not have to repeat the query again and again to all the individual data. 4. The convenience sample often suffers from biases from a number of biases. Since the sampling frame is not know, and the sample is not chosen at random, the inherent bias in convenience sampling means that the sample is unlikely to be representative of the population being studied. That means the information is readily available for the researcher for collection. Convenience sampling: It is a technique under which individual from target population is chosen on the basis of their easy availability and willingness to take part in survey. This sampling technique may be more appropriate for one type of study and less for another. This sampling technique may be more appropriate for one type of study and less for another. Some of the advantages are listed below: Sampling saves time to a great extent by reducing the volume of data. It doesn’t require a random sample since the only criteria to meet is an agreement to become part of the study. Almost all forms of convenience sampling involve collecting data from the on-hand population. A majority of hypothesis tests, including the chi-square and t-test, have an underlying assumption of random selection. The purpose of sampling theory is to make sampling more efficient. One advantage of convenience sampling is that data can be collected quickly and for a low cost. This step is necessary to describe the people who might get left out from the selection process since they may not be as easy to contact for this information gathering work. It is the option that’s most useful for pilot testing. Convenience Sampling; Extensive Sampling; Advantages of Non-Probability Sampling. Very Convenient Method. As such, we would continue to invite students to take part in the research until our sample size was reached. Each person has a unique set of priorities and perspectives that cannot be predicted since there isn’t a qualification standard beyond agreeability with this process. Convenience sampling is vey easy to carry out with few rules governing how the sample should be collected. List of the Advantages of Convenience Sampling. Even if you decide to take an interview-based approach. Sampling Avoids monotony in works. Systematic bias stems from sampling bias. When you take samples on the basis of your comfort, it is called convenience sampling. If a brand or business needs to collect pilot data to identify or address shortcomings, then the feedback this approach provides can provide access to information that may not get shared with them otherwise. If someone is having a stressful day at work after a sleepless night, their responses will be different than they would be on a day without those elements in their life. Convenience sampling is an easy and inexpensive method under which participants are chosen by researcher on the basis of their easy accessibility. That means there is a high level of sampling errors that reduce the credibility of the data. We also do not know why some employees agreed to take part in the survey, whilst others did not. What Is Transnationalism? How a person thinks and feels in any given moment is a reflection of their environment. But the real difficulties lie in selection, estimation and administration of samples.Disadvantages of sampling may be discussed under the heads: 1. That’s why it is one of the most affordable options of information gathering that exists right now. The advantages and disadvantages of random sampling show that it can be quite effective when it is performed correctly. This research method saves time when gathering data.