The company must possess the strengths needed to overcome its weaknesses, exploit its opportunities, and protect itself from threats in the information technology industry. Carlos A. Cruz 0000031034 00000 n It has the external strategic factors, listed in the second row; Opportunities and Threats. In this element of the SWOT analysis of IBM, threats are a major concern that could bring down the business and its technological infrastructure. In addition, IBM has a high-value brand that strengthens the business against competitors and new entrants. In this element of the SWOT analysis, the external strategic factors that decrease or restrict IBM’s growth are determined. The public based cloud services will grow at a rate of 33%. Previously, it had a brand value of $35.428 billion. The results of this SWOT analysis of International Business Machines Corporation (IBM) enumerates internal and external strategic factors that support long-term business survival. On the other hand, the opportunity to rapidly innovate supports the company’s competitiveness based on its research and development expertise and the strength of having an extensive intellectual property portfolio. First, to help its clients to become more innovative, efficient and competitive through the application of business insight and IT solutions and secondly, to provide long-term value to shareholders. 0000057018 00000 n The internal strategic factors that support or promote business growth and resilience are identified in this element of the SWOT analysis of IBM. %%EOF Ecommerce Times. 0000064857 00000 n %PDF-1.4 %���� 0000029273 00000 n Ovidijus Jurevicius Also, cybercrime is a significant threat, especially because of the company’s extensive online operations involving servers for its clientele. In this strategy, the company focuses on cost minimization in business processes. 0000002632 00000 n 0000056882 00000 n Strengths IBM's core strengths are its five "strategic … A SWOT Analysis of Intelligent Products Enabled Complex Adaptive Logistics Systems. (2015). 0000044235 00000 n 0000027946 00000 n 0000017497 00000 n It also has a tie-up with Twitter to incorporate Twitter’s massive data streams into IBM’s cloud-based analytics. As a result, it is easy for competitors to develop technological products similar to those of IBM. Company Background. 0000056315 00000 n Brand Value drop: IBM suffered a massive decline in its brand value in 2016 over 2015. First mover in cloud computing solutions for enterprises, Increasing demand of cloud based services, Increasing competition in the cloud computing market, IBM (2013). Weaknesses-Opportunities Strategies (WO): This involves improving on the company’s weaknesses by making use of the opportunities. This preview shows page 1 - 2 out of 5 pages. Ahmadi, M., Dileepan, P., & Wheatley, K. K. (2016). For example, the company faces the threat of competition and experiences the weakness of the imitability of its products. The SWOT analysis matrix helps in the development of 4 types of strategies by managers. 19 0 obj <> endobj Your email address will not be published. This issue has even worsened because of the firm’s shrinking product mix. Strengths-Threats Strategies (ST): This involves the using of strengths to minimize the weaknesses. For example, cloud platform products expose the firm and its clientele to potential cyber attacks and related risks. In addition, the company benefits from its extensive intellectual property portfolio. This external factor is based on the trend of technological integration in industries and markets (Read: PESTEL/PESTLE Analysis of IBM). IBM. This element of the SWOT analysis shows that IBM has major strengths that can keep the business growing despite tough competition. For more information on how to do a SWOT analysis please refer to our article. PDF | A SWOT analysis evaluates the internal strengths and weaknesses, and the external opportunities and threats in an organization's environment. Opportunities in the SWOT analysis of IBM: Etiquette: Meaning, Types, Benefits and Basic Rules, 10 Hacks for Mastering Public Speaking Skills. 0000030463 00000 n A., Iqbal, S., Abdelaziz, A., Mahdi, O. that makes sure that its products are available easily to a large number of customers in a timely manner. 0000031763 00000 n Its brand value is $31.786 billion. These factors are strengths that continue to support the company in its more than 100 years of business operations in the global information technology industry. In exploiting this opportunity, the company can use its strengths to penetrate other markets. February 16, 2013 SWOT Analysis of IBM Canada Global Services A, Strengths of IBM Canada Global Services A, Distribution and Reach: IBM Canada Global Services A has a large number of outlets in almost every state, supported by a strong distribution network. The company also has the weakness of a shrinking product mix. IBM’s organizational culture also contributes to this strength. Latest Research on the Global Smart Stadium market has been conducted across a variety of industries in various regions to produce more than 100-page report. 0 Weaknesses-Threats Strategies (WT): This involves the elimination of weaknesses to combat the threats. Reform innovation processes to raise product uniqueness and improve the advantage of products against imitation and competition. A., … & Ko, K. (2016). I love writing about the latest in marketing & advertising. Smart Stadium Market 2020 SWOT Analysis (PDF Report) & Key Business Strategies by Leading Players – IBM Corporation, Tech Mahindra Ltd, Fujitsu Ltd Business February 27, 2020 Barbara Thies Leave a Comment on Smart Stadium Market 2020 SWOT Analysis (PDF Report) & Key Business Strategies by Leading Players – IBM … 0000062924 00000 n This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. In the context of the information technology market, IBM must address the following weaknesses: The weakness of the imitability of products is based on the cost leadership generic strategy (Read: IBM’s Generic Strategy & Intensive Growth Strategies). Swot ananlysis of IBM. For example, the products of other industries, such as the automotive industry, are becoming increasingly dependent on computing technologies. It is necessary to make some strategic changes to ensure the fulfillment of IBM’s vision statement and mission statement, which emphasize value and technological breakthrough. 0000030882 00000 n IBM Canada Global Services A is carefully, reviewing its SWOT analysis and using it to make strategic decisions. On the other hand, the opportunities and threats in IBM’s business are external strategic factors that reflect the situation of the information technology industry and the markets where the business operates. January 13, 2019 By Hitesh Bhasin Tagged With: SWOT articles. 0000003620 00000 n To know more about CAGR figures fill in your information so that our sales team can get in touch with you. 0000004378 00000 n Big Blue needs to develop appropriate strategies and tactics to stay ahead of competitors while maintaining growth and stability based on business strengths. 0000004081 00000 n IBM’s Organizational Culture & Radical Thinking, IBM Five Forces Analysis (Porter’s) & Recommendations, IBM’s Generic Strategy & Strategic Choices, SWOT Analysis, Microsoft Corporation’s SWOT Analysis & Recommendations, IBM PESTEL/PESTLE Analysis & Recommendations, IBM’s Generic Strategy and Intensive Growth Strategies, Unilever's SWOT Analysis & Recommendations, Sony Corporation’s SWOT Analysis & Recommendations, Intel Corporation’s SWOT Analysis & Recommendations, Procter & Gamble SWOT Analysis & Recommendations, General Motors Company SWOT Analysis & Recommendations, Apple Inc. SWOT Analysis & Recommendations, Burger King SWOT Analysis & Recommendations, IBM’s Operations Management Areas: 10 Decisions, Productivity, McDonald’s SWOT Analysis & Recommendations, Walt Disney Company SWOT Analysis & Recommendations, IBM’s Generic Strategy & Intensive Growth Strategies, IBM’s vision statement and mission statement, International Business Machines Corporation – 2016 IBM Annual Report, International Business Machines Corporation, Form 10-K, U.S. Department of Commerce – International Trade Administration – Software and Information Technology Services Industry Spotlight, International Business Machines Corporation (IBM), Expertise in production processes and materials management, Extensive intellectual property portfolio, Business diversification in various industries, Alliances with firms from different industries or markets.
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