Packaging of a product plays an important role in promoting the product in the international markets. No worries! Similarly, Australia bans the imports of any packing material containing vegetable matter in order to check insect contamination of the country’s wood resources large consignments of Indian goods were repacked at the Australian Port of entry at the exporters’ cost. (c) Contamination by dirt or dust, e.g., clothing, food products. It is the practice of placing several units in one container. iii. It contains many more steps including sales promotion and marketing. When we buy a product from the market, we see it wrapped in a packing such as a soap wrapped inside packing material. the another function of packaging that it is used to present goods in an appealing way to attract customers. The packaging will take place before packing the items into containers for shipping. Packaging is concerned with the manner in which a product is placed in a container in a safe, comfortable and attractive. are all examples of this. Let The UPS Store ship your sports equipment to the game, mountain, beach or field. The product of a particular manufacturer when packed in an identical way is known as family packaging. vi. The main objective of packing is to safe the product. It also increases the popularity of the product. The length of the distribution channel, the amount of handling which the container receives, and variations in climatic conditions encountered between the points of manufacture and sales are also to be taken into account. Packaging is the preparation of a product for transport, storage or sale. It also deals with the appearance, design, colors that would attract consumers since it plays a major role in attracting the consumers. It is the material used to pack and protect goods in a container, especially in the shipping world. Integrated marketing concept – Brand names now occupy a dominant role in marketing. It is necessary to prevent flowing out of liquids and is essential to maintain freshness and quality. Product package has an important promotional function. As mentioned above, packaging has several purposes. These packing materials could be newspapers, foam, cotton, cloth, etc that prevents products from getting damaged by rough handling. Most developed countries have enacted comprehensive legislation on the type of containers, both bulk and consumer especially for food items. are some examples of packing materials. For example- leakage in containers after opening, difficulty in opening, and wrong use of the containers for packing after the product is over, (like containers being used for storing lubricating oil). We offer a full range of shipping services through UPS® and other international air carriers. However, there is some overlapping between packing material and packaging material as both are used by factories while packing and packaging, and there may be common items such as tape, nylon threads etc. Similarly crèmes and ointments are packed inside small cartons. (3) Transport Packaging Protection during Transit: Functions: Protection and Preservation, Containment, Communication, Convenience, Economy and Promotion Function. Packaging is the first part of preparing good to be shipped. It also helps in the control of inventory. Packing: This Word refers to the term "The action to perform Something or Pack something." But their limitations are that the freshness of the product cannot be preserved. It is a physical action which provides a handling convenience, e.g., rice, cotton, wheat or any other agricultural produce. are lost if remain exposed. The packing process may just be the act of getting the packets and setting them out in the designated area ready to be purchased. The function of packaging is to contain the goods protect or preserve them and ultimately to present them for the retail market and gain the customer attraction. For example, the medicine which we buy is not consumed at once. It is a powerful selling tool. Multiple packaging is a strategy in which a number of heterogeneous products used by one consumer are placed in a single package. Recognizable – Package must be recognizable. Packing and packaging enable a product to have its own identity. Packing is done to save the product. Olivia is a Graduate in Electronic Engineering with HR, Training & Development background and has over 15 years of field experience. This is done for the purpose of delivering the product. It is a vehicle by which the brand of a product is carried through the consumer. Powder, oil and petroleum products are examples. For example, products in liquid form require containers made of glass or similar materials. To provide a suitable product mix including size, weights, prices, grades and packages. For example, plastic bottles, sacks in which groceries are packed, etc. The package must be selected only after considering the cost of package and its effect on the price of product. Innovational opportunity – Packaging is capable of bringing large-scale gains. First, it must protect the product. In addition to it, a single product is offered by a single producer to the consumers at a single time in different sizes of packaging. Let our packing experts do the job for you so your items arrive safely and intact. To help in complying with legal requirements. • Packing and packaging are closely related concepts though being totally different, • Packing refers to wrapping up of a single item into a casing so that it arrives in the market in a beautiful manner such as toothpaste and crèmes arriving in their packets. There may be four types of test for this purpose: (i) Technical Test – Technical test is the test carried out with the purpose of testing whether the package design is proper or not for the safety of product? For fragile articles, wooden containers are used. Packaging involves selection of materials, manufacturing, filling and handling of finished packages. In addition to protecting the products during shipping, packaging helps to make the products more presentable to the customers. Packaging includes preparing a product for storage, transport as well as sale.
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