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twitter swot analysis

Despite being amongst the ten most visited websites in the world, Twitter has only 35 offices scattered across the globe. The size of the online audience has kept growing fast with the global spread of Internet technology. 1) Low retention rate – The retention rate of users on Twitter is only 40% which shows the inability of the company to keep people interested in the platform. Twitter is strongly used by businesses to spread awareness about their brands, products and promotional offers reaching their targeted audience instantaneously. It helps people to find, follow and spread content. Twitter also hoped to see an improvement in the delivery of photos and videos sent across apps. In 2010, Twitter settled charges from the FTC alleging that Twitter deceived customers and did not protect their private information. It is not just Facebook but every internet business is feeling this pressure including search giant Google, amazon and even twitter, Linked In and the other social media networks. Multilingual facilities have made it popular and usable even for the non-English speaking population of the world, and remains part of the reason for its enormous success. 5) Strong brand name and popular mascot the bluebird – Brand of Twitter has become very strong in the last decade and has a well-known logo of the bluebird. As a social media platform, Twitter has maintained a strong image. 4) The preferred channel of communication for celebrities and businesses – Twitter has become one of the preferred channels of communication by most famous people and organizations. Twitter is the second leading social media platform. At the beginning of 2016, this number stood at 310 million. Keep it up! Competitive pressure is high and that is resulting in pressures related to user acquisition as well. Its business has kept running in losses. The remaining section of “Strength” is available only in the 'Complete Report' on purchase. Another problem Twitter is facing is that it has lost a  lot of money since it was founded. Twitter’s focus now is on growing its user base and making its platform more user friendly. Powerful and popular marketing tool: Twitter has become important for business communication globally. Customized Solutions Best Tips to Master Charisma Skills, Etiquette: Meaning, Types, Benefits and Basic Rules. He graduated with a Hons. Are you looking for a report which is not covered on our website? This is not true only about Twitter but Facebook too found itself in some serious trouble while trying to tackle hate speech and abuse. However, the recent developments in the world of social media has brought fresh challenges related to data security, user privacy and content. This is because the Twitter is a public platform. Twitter offers services like live commentary, live connections and live conversations and micro blogging. However, its net loss was still 108 million dollars. 4) Continuous improvement in user experience – Twitter looks like it stopped innovating ad this is an area where they can really focus on improving the user experience which ultimately will lead to more active users. It is also closely working with governments and regulatory authorities and adjusts its business policies as per the prevailing regulations. 7) Effective integration with other platforms – Twitter has integrated itself with a whole lot of other platforms as a login method which again strengthens its data science. In 2006, Jack Dorsey sent the first Tweet on March 21. SWOT ANALYSIS OF 2. Twitter has faced such several case where even celebrity users had to face serious abuse and harassment online. Twitter is additionally also used by the majority of important media outlets and publishers who use it as a platform for content distribution. Twitter Company Profile - https://www.reuters.com/companies/TWTR.N. 8) The parameter of market value and popularity – Twitter following has become one of the important factors that people look at to identify the popularity and market value of an organization. However, its net losses have kept declining in the recent years and things might grow better in near future. Pressure on social media networks has increased to create better user experiences and prevent the spread of fake news, hate speech and cyber bullying. Partly dependent on application marketplaces and Internet search engines to drive traffic, 1. How has Volkswagen’s business strategy evolved post the emissions scandal? 2. The world of social media has grown highly competitive. SWOT Analysis is a proven management framework which enables a brand like Twitter to benchmark its business & performance as compared to the competitors and industry. 2) An Early entry in social media business – Twitter entered the market in 2006 when almost no one was there because of which it still enjoys that first-mover advantage every business strives for.

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